When it comes to marketing product Subway and Jared put a lot of cash into catchy jingles and big product pictures. When it comes down to it though, I’ve always felt this need to punch Jared in the kidney and that damn five dollar foot long song makes me want to go to the mall and trip old people. Subway has always been one of those places that are everywhere and I’m sure most of you have experienced a sandwich there. I grabbed one of their Tuscan chicken sandwiches because its being pushed to the public, but I think we can all agree that any sandwich Subway has ever promoted has been a disappointment.
Subway – Tuscan Chicken Sandwich
My first issue with Subway is that they must not tell their employees how to construct one. I’m guessin’ the employees would much rather have you go in there and tell them exactly what you want and how to make it, rather then just say, “give me the Tuscan chicken sandwich.” This is probably they third time I’ve requested a marketed sandwich that the employee asked me a question on every part of construction. I keep saying give me the Tuscan Chicken that you advertise in the window and they keep asking me, what kind of bread, what kind of cheese, what kind of veg? Can you imagine Olive Garden having a new pasta dish and then taking you to the kitchen to tell the chef what you want in it? If it’s on the menu you should kinda know what’s in it if someone requests the exact sandwich.
There are no big surprises here. You can see in the pictures that the sandwich is nowhere near the picture they offer. The flat sandwich bread, the small pieces of chicken, the lifeless lettuce and tomato, are nothing compared to the sandwich pictured in their marketing campaign. The sandwich they show is damn sexy. The chicken is full, the produce is jumping out, and the bread is like a small wheat cloud that you can take a nap on.
As far as flavor, this particular sandwich had so much of their vinegar dressing on it that it was pretty much the only flavor that stood out. The chicken they give you is tolerable, but I prefer the chicken breasts they use in their regular chicken sandwiches. Believe it or not, I don’t actually mind Subway. Their prices have always been reasonable and you can usually have them make you a decent sandwich for 6 bucks. There are plenty of choices to make and in most Subways their produce is okay.
To me Subway’s biggest issues are the sandwiches as a whole. You can go to a Subway 7 days a week and potentially, you can get a different sandwich each time. I’m not talking about variety in product as much as variety in how it’s made. Depending on who’s putting it together and how well their day is going, you can get a good sandwich or a sandwich that looks like it just got in a fight with a steam roller. The bottom line, however, is that for the most part you walk away with a flat lifeless sandwich 80% of the time. They need to let the bread rise, cut a thicker cut on the produce, and not be so dependant on heavy condiments. For a place that depends on freshness of ingredients they need to let the produce, meat, cheese and bread speak for them themselves.
The Tuscan Chicken is just an example of a heavily marketed sandwich that is as lifeless and pathetic as watching Dan Rather and Mike Wallace arm wrestle shirtless with Joan Rivers as the round girl.